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CNTXT

AN EDUCATIONAL RESOURCE For 21st Century Learners
CNTXT was created to help students, professors, and academic institutions navigate today’s rapidly changing entertainment and technology industries. An online portal that grows with you every semester, CNTXT provides monthly speakers, resources, and curricular tools to expand your full career potential.
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Today’s music and entertainment industries are changing rapidly. Almost daily, new developments in streaming, live entertainment, social media, and more are complicating an already complex business.
Additionally, emerging technologies such as artificial intelligence, blockchain, and Web3.0 have the potential to completely rewrite established norms and best practices across industry sectors. For many professionals and learners alike, keeping on top of current issues can be a daunting and increasingly fraught task.

PROGRAM

RESOURCES:

The CNTXT program features Expert speakers, Interactive curricula, and an On-Demand library for perpetual learning in addition to student recruitment and job fair  events. CNTXT programming can be included in existing  semester courses as complementary resources, or can  be utilized as a stand-alone academic platform
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INFORM
By providing monthly curricula, speakers, and additional learning resources, CNTXT is a living textbook- a dynamic and continually updated resource designed to empower students, professors, and academic institutions with the information and perspectives driving today’s important trends.
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EXPAND

Monthly lessons are built from the ground up with curated lists of educational learning resources designed to expand your knowledge in key subjects and emerging topics. By highlighting trending articles, links, and providing curated lists of experts to follow via social channels, CNTXT helps all participants develop their own Personal Learning Networks for continued and perpetual discovery. Every month, CNTXT’s portal provides access to expert guest speakers and educational resources that include interactive content allowing participants to dive deeper into emerging issues.

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INSPIRE

CNTXT’s speakers know their audience. Our educational activities are focused on illuminating how and where today’s big topics can lead to new opportunities for students and young professionals alike. Monthly speakers work as guides to help demystify critical issues while addressing common questions such as, “What skills are in high demand in today’s workplaces?”, “Where are new job opportunities developing?’, and “How can your job application materials stand out?” Further, interactive presentations will address student prompted inquiries across every field helping highlight the career potential for each and every participant.

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COURSE DESCRIPTIONS: SPRING 2024
CNTXT 201- Artificial Intelligence and the Entertainment Industry: Tools for Today (And Tomorrow)
Today is truly exciting for any young professional interested in pursuing a creative career. While the modern music and entertainment industries are becoming increasingly complex, artists, managers, and organizations alike are finding new and innovative ways to reach fans, promote music, and diversify revenue streams for a global audience.
CNTXT 202- Leveraging the Blockchain, NFTs, and the Future of Ownership
Blockchain technologies represent one of the most important new frontiers in society and technology. Offering a robust, redundant, and verifiable record, blockchains are poised to disrupt a myriad of traditional business practices and lead to the development of new business practices and products. This course will look at cryptocurrencies, the blockchain, NFTs and other verifiable digital products, and where opportunities for graduates will arise in this new and expanding environment.
CNTXT 203- Web 3.0 and the Metaverse
Currently, another seismic leap in web accessibility and functionality is emerging as the Web 3.0 marker. Denoting an environment that is becoming ever more decentralized, Web3.0 platforms are allowing users, organizations, and more a greater accessibility to each other and new methodologies of collaboration as seen in Metaverse communities like Roblox, Fortnite, and others. This class will explore trending topics and opportunities in Web3.0 and study how many organizations are tapping larger pools of talent.
CNTXT 204- Screaming into the Void: Content Marketing for the 21st Century

Our entertainment world is full of opportunity. Today, a globally connected audience can help lift up an independent musician, film maker, or business owner with unprecedented speed. However, more creatives than ever are sharing their work in an increasingly crowded environment. To help young professionals develop sound strategies for sharing their work, this course will analyze current marketing and advertising trends to help creatives connect with as broad an audience as possible by analyzing modern platforms and traditional approaches alike.

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COURSE
DESCRIPTIONS
Fall 2024
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CNTXT 101- A World of Opportunity: Making Sense of Today’s Entertainment Economies and Landscape
Today is truly exciting for any young professional interested in pursuing a creative career. While the modern music and entertainment industries are becoming increasingly complex, artists, managers, and organizations alike are finding new and innovative ways to reach fans, promote music, and diversify revenue streams for a global audience.
CNTXT 102- Understanding the Power of intellectual property and Navigating Global Potential

Copyright is the bedrock of the film, television, gaming, and music worlds. Understanding your rights, negotiating ownership stakes, and managing global data are key skills sets for creative professionals. This course will focus on emerging trends in IP and distribution to empower students to understand the current platforms, technologies, and best practices that could help protect their content and track engagement.

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COURSE
DESCRIPTIONS
Fall 2024
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CNTXT 103- The Revolution Will be Televised: Modern Trends in Production & How to Create Valuable Content
Over the last several years, new tools and technologies have lowered the prices for production equipment significantly. Cutting edge recordings, films, and more are being produced in bedrooms, basements, and remote locations giving today’s aspiring creatives more opportunities than ever to create new and meaningful work.
CNTXT 102- Understanding the Power of intellectual property and Navigating Global Potential
Not that long ago, entertainment industry jobs were largely relegated to major metropolitan centers like New York, Los Angeles, and Nashville. Today, remote opportunities, the growing independent sector, and emerging collaborative platforms are allowing young professionals to build careers almost anywhere. This course will focus on key strategies for career development in today’s dynamic entertainment industry by reviewing companies that are hiring, today’s in-demand skills, and best practices for presenting one’s professional assets to today’s top firms while also exploring areas for entrepreneurial success.
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ABOUT US

We are a team of university educators and seasoned entertainment and tech executives who collectively recognized a problem with outdated learning resources in academia due to the constantly-changing media landscape. In addition, we have over two decades experience in speaker programming in the conference event space, specializing in music, film and technology speakers.

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